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For Businesses

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BHEMP (Black Heritage Enterprise MarketPlace), an enterprise platform created for black business owners and black consumers across the globe. Advertise and Market your Brand to the MOST important consumers in the earth with BHEMP.

Re-discover why we are the innovators and trendsetters that all of the world tries so hard to duplicate but can only imitate! Become a part of a transformation that will reshape and redefine the way the world sees us through our own lenses of creativity, class, and style!

BHEMP Corporation, demonstrating the POWER of the Black $ with class and style! Defining and Re-discovering the POWER of Our Black $!

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Why BHEMP?

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• We are the platform that EBs frequent most.

• We are the enterprise that our employees love working for.

• We are the Internet division of BEM Co. (Black Entrepreneurs MarketPlace).

• We are a Black Owned E-Commerce, Black Business Membership MarketPlace.

• We are a marketing and advertising platform for Black Business Owners.

• We provide a variety of features such as a Black Business Directory for both state and national searches, and targeted product searches.

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MyBHEMP.com is the centra for you, Black Business Owner (BBO) to list, market, and advertise your business; and promote your brand. It is the platform that Empowered Buyers (EBs) come to find great sales, deals, discounts, high quality products, but most of all, EBs come to our platform to purchase the products and services they need and want from you. So BBO, whether your business is local, online, in another State, or another country, Empowered Buyers (EBs) can find you here on our platform.

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How does marketing and advertising affect your bottom line?

Marketing and Advertising is one of the best and most important expenses a business can incur. According the U.S. Small Business Administration, businesses should spend a minimum of 7-8% of its gross revenues on marketing and advertising. Research has shown businesses that invest in marketing and advertising see a 34-38% increase in gross sales and revenues annually.

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See example below:


 

 

 

 

 

 

 

But what if you could increase your business’ Brand Awareness, drive more traffic to your website and social media pages, and expand your Target Market all while boosting your bottom line at NO UPFRONT COST to you?

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There has never been a better time than the present to pick up traction and win over our people’s trust! Black Consumers are the least considered when most corporations are building their advertising and marketing campaigns. There are many reasons for the is, but the one that sticks out the most is that many corporations DO NOT KNOW HOW to market to us. Many Corporate CEOs and Executive staff are far removed from our people and our communities. All they know is what they have seen or heard from major media news outlets.

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This simple but yet profound fact alone is considered by many of our people to be disheartening; however, we here at BHEMP consider it as yours and our competitive advantage. We know our people better than any other race of people does. We know what will make a tick and what will make up trip. But what many of us do not know is the POWER that we possess as a people! In fact:

 

 

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Therefore, we here at BHEMP refer to our people as Empowered Buyers/EBs!

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To further prove the POWER of OUR BLACK $, Research shows that African-American consumers are using social media to speak directly to brands. However, because many brands are not ready for this level of contact, they are losing out on our $. Young African-American consumer are extremely sensitive about the role of brands. We have great awareness of our culture and are not afraid to use social media to bring attention to anybody attacking our community or appropriating it. Social media is the tool that has given us, a marginalized group, our voice.

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Additionally, research has shown that corporations are realizing that:

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• EBs Are Brand-Loyal-in order to gain our loyalty, corporations must invest $millions on research to help them to understand us and our buying behaviors.

• EBs Are Cultural Influencers-our class, style, traditions, and culture starts trends, sets the tone, and influences future generations (we are the “Cool Factor”).

• If they are not marketing to us, it will affect their bottom line-According to Andrew McCaskill, Senior Vice President of Global Communications and Multicultural Marketing at Nielsen, "When it comes to African-American consumer spending, there are millions, sometimes billions of dollars in revenue at stake."

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Given these factors and findings, EBs have sent a message to corporate America and the world that is loud and clear; and that message is, “Since you would not give me a seat at your table, we have built our own-Buy Black!” This message has resonated with millions of people of the black diaspora internationally.

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Are you Ready to Increase Your Revenues?

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We are witnessing our people start successful businesses, branding ourselves, and making something out of nothing. There are has been such a surge of black businesses start-ups that various industries and markets are saturated with many of the same types of businesses offering the types of products or services.

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However, the problem with this is that Industry saturation ultimately leads to businesses running sales and promotional campaigns at the same time on their own independent social media pages or websites in order to attract customers and increase revenues or simply to breakeven. In the meantime, consumers growingly become more and more frustrated because they are pulled in so many different directions; and eventually shop at places like Amazon, Etsy, and Shopify.

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At BHEMP, Our Business Members only advertise and market BHEMP Certified Quality Products and or services. Business Member’s BHEMP Certified Products and are services must be: discounted, discontinued, seasonal, new releases, blow-out, and or limited-edition products or services at prices that are exclusive only to BHEMP for a limited time. So while you might have other businesses competing with you in the same industry or market, you are all on one platform. Being on the same platform with multiple competitors in your industry or market:

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• Brings your target market to the platform.

• Gives you exposure and the opportunity to:

  • Showcase your product’s or service’s:

    • Features and Benefits.

• Gives you the freedom to be as creative as you would like to be with your advertising and marketing posts.

• Gives access to a new customer base.

  • When EBs (Empowered Buyers) try your product or service and like it, they will become loyal to your brand.

• Increase Your businesses Brand Awareness.

• Keep you up to date on new advertising and marketing trends.

• Will sharpen you and keep you on your toes.

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Ultimately, all of these things will lead to:

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1. An Increase of EBs (Empowered Buyers),

2. An Increase in Brand Loyalty,

3. An Increase in Traffic to your website and social media pages,

4. An Increase in Business 2 Business Partnerships,

5. And, An Increase in Revenues.

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Additionally, as a 1st, 2nd, or 3rd Tier BHEMP Member you are granted:

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• Access to our BHEMP Exclusive and BHEMP Business 2 Business (B2B) Social Media Networking Groups,

• Up to 4 advertisement posts per month on BHEMP’s Website and or all social media pages,

• Discounts on vendor tables with priority and prime vendor location and table selections,

• Discounts on Event tickets up to 5 tickets per business.

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As a member of BHEMP’s Exclusive Social Media Group, you can attend conferences, webinars, and classes to learn from successful BBOs (Black Business Owners) why many black business are not successful, mistakes to avoid when starting a new business, marketing and advertising tips, business and finance, the importance of customer service, social media and search engine optimization, business 2 business partnerships, and much, much more.

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As a member of BHEMP’s Business 2 Business (B2B) Social Media Networking Group, you have an opportunity to learn from and share with other BBOs (Black Business Owners) strategies, tactics, and techniques used to remain relevant in an ever-changing market. You can also build business partnerships with other BBOs that assist both businesses in increasing revenues and gaining new loyal EBs (Empowered Buyers).

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Finally, as a BHEMP Business Member, our goals are to assist you in creating viability, financial sustainability, and longevity in your business industry as well as to assist you in maximizing your profits. 

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